COMPETITORS CHALLENGE PERISCOPE

What is Periscope many ask, but never seek to find out what this social media platform is about and how it began. Periscope is simply Twitter’s live video streaming app. The app enables you to connect to your personal Twitter account to share to your followers when you “go live” on your mobile device . Periscope allows for you to become your own broadcasting platform and you can have as many people join as you may desire.

As you have all heard of the famous Instagram which is a photo sharing application that allows you to publicly or privately share photos, and videos. The application has also recently emerged with the app Boomerang and created its own live feed within the app. By Instagram making their own live feature this causes for competition with Periscope. Instagram keeps adding enhancements to outshine smaller social media channels so they can dominate the market.

News.com.au discusses the new features Instagram has pushed which include two main features

  • Live Streaming – Instagram has mimicked Periscopes main feature by allowing their followers to go live. There is a now a Icon that states live under the icon when one of your friends or public person goes live. You are also notified when someone you follow decides to go live. This is a negative impact for periscope because many people use Instagram for their photo sharing feature that has been enhanced tremendously since the social media channel was first launched. Facebook is dominating the market by being the one stop shop for individuals.
  • Stories – Instagram has also challenged snap chat by featuring stories with drop down add such as location, time, and more to their platform. At the same time Snapchat is challenging Periscope by offering a live feed feature.

Periscope is pulling ahead of their competitors by their 2 million loyal active users who check the app everyday. Initially Periscope was competing with Meerkat and Camio, but Periscope was able to beat out Meerkat by the added feature in which you can re-watch the streams for up to 24 hours. Periscope also allows you to directly communicate with the streaming user. Investopedia.com gives insight on Camio who was created by a former google employee. This platform has the same features as the two above but the intent use for the app differs along with its target audience. The purpose of Camio is to serve as a monitoring system, if you want to use more than one camera as a monitoring system you must pay a personal or commercial fee.

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INFORMATION ARCHITECTURE AND USER INTERFACE

With Periscope you can live stream anything from cute animals at the zoo or a crisis event that is currently happening that news reporters might be to slow to get to, but how does the IA & UI fit the audience?

Information Architecture is important to keep users engaged once you have them interested this can be the convenience of the app, design, updates to the app and more! Once you find out who your customer is why not keep them interested by trying to build a connection with them through the appearance of your app. IA is the science behind building the perfect demonstration of whatever it is your representing. The people using periscope want something simple to access because they most likely have a million of other things they could be doing. Periscope gives you the function ability to view content on the whole screen. When you download the App you have 2 options to sign or login so overall it is a easy process. Over the years Periscope has tweaked its initial appearance to fit those needs of the target audience and enhancing content on the page.

User Interface 

interface

  • Periscope has a simple interface allowing viewers to see the whole screen without disruptions versus periscope competitor Meerkat. One key feature to having a successful social media platform is a simple easy minimalist look. That is why for instance apple dominates the market versus Android. Meerkat and Periscope are the 2 main competitors in the live stream industry, but Meerkat Interface isn’t as beneficial because all viewers and comments are shown at the top of the page which takes up a large portion of the screen.

replay.jpg

  • Periscope saves your streams and lets you replay them up to 24 hours later. This feature is really neat on Twitter because someone could have been doing a Live stream for up to a hour and you can re-watch the whole thing as if you actually see it. You can also see the comments replayed that were posted during that live feed.
  • Periscope doesn’t have many Buggs

PERISCOPE IN MY MIND

After researching and learning more about this social media channel I think that Periscope is on the rise to dominate the market in live streaming regardless the competition who is using some of their tactics. Marketers should use this social media platform for business purposes it seems ideal to get the job done and its easy to use. There are so many ways to let your business thrive via Periscope. You can gain customers by advertising your products live and retain customers. I do think this is the best social media channel for bushiness advertising products. I would compare as the QVC of social media for advertising.

Innovation Trigger: “This method lets the people viewing your Periscope broadcast feel like they are the insider,” James Blews, an online marketing and SEO consultant (jamesblews.com), said. “They get to see a walk-through of how your product is made, in real-time. Not only does this show the quality, but it can also give them a more trusting feeling of the behind-the-scenes that most business just do not.”

– See more at: http://www.businessnewsdaily.com/8287-periscope-for-business.html#sthash.DOJLA1Mw.dpuf

Peak of Inflated Expectations: Many companies have used this channel to become successful for example Precision Hawk, an aerial data collection company who used Periscope to demonstrate how their unmanned drones gather information. (Business Daily News). You can research many successful businesses who were able to thrive off this social media channel.

Trough of Disillusionment: Competitors are trying to become Periscope so they have to find news ways to stay innovative and resourceful for current users. By finding news ways to interest their current customers they may down have to face any downfall to the market. I mean Periscope is the biggest Live Stream trend right now that offers that as its main feature.

Slope of Enlightenment: By Periscope creating new technology within the app they will be able to gain more customers and get people excited about new things. This will peak the number of users actually using the mobile app.

Plateau of Productivity: Mainstream adoption starts to take off because the industry realizes that the live feed is important to today uses. This is why Instagram and Snapchat have created a Live feature within their app.

By using the Hype Cycle Periscope can get people excited about new technology and features it may offer. You can get people educated on things before they are even released to the public. This is a good tool to use for Periscope to outshine Instagram feature.

PERISCOPE VS SNAPCHAT

Snapchat will definitely be one of the social media channels Periscope will clash with. Snapchat is a mobile sharing site that allows you to send and receive pictures and videos that will self destruct within one to ten seconds. These apps call for different purposes but can share some of the same purposes in which cause them to become competitors. These two apps are very similar to one another in which companies use to interact with customers. There are important differences that many should learn between the two.

  • According to Business2community.com Periscope allows for a real time dynamic connection with your audience. For example if you are showing a demo of how a product works the audience is able to ask questions and get answers immediately versus just watching a video.
  • Periscopes connection with twitter is also a winning factor for the channel versus Snapchat who stands alone facing Instagram who is owned by Facebook. Twitter allows periscope to get a tremendous amount of views thanks to hashtags.
  • The benefits of using Periscope include the collection of relevant, usable statistics, from number of viewers (live and replay) to amount of time your video is viewed
    according to business2community.com

Business Aspect : Companies have now started to use Snapchat as a advertising stream to drive revenue within the company by promoting events, and news to the public. This is causing direct competition to Periscope.The businessnewsdaily.com was able to provide how Periscope can be helpful for businesses below

  • Product Demos
  • Tutorials
  • Showcase offerings
  • Live Q&A
  • Announcements
  • Customer Service

 

Checkout more information regarding this at

http://www.business2community.com/social-media/snapchat-vs-periscope-better-business-01642642#bFVWBCu2rlKTUBb8.97

 

TARGET AUDIENCE

Who does Periscope attract to?

According to DMR Statistics seventy five percent of periscope users are males and females between the ages of sixteen and thirty  five. This can range from teens following their favorite celeb to people looking to expand their brand. Twitter spent over eighty million to purchase the app that now possess over ten million users. This social media channel is available in 25 languages and used from users around the world of many different cultures.

  • Business Owners – Businesses can use periscope for product demos, webinars, exclusive offers, to offer customer service and to build their brand. Periscope is a great social media platform for businesses to get new information or technology out instantly. When companies release new product that requires knowledge of the consumer to be able to successfully use the product Periscope allows for you to be able to hold a live presentation of how that product works.
  • Event Planners – Periscope allows an audience from all around the world to access your event even if they are physically unable to attend. Businessnewsdaily.com provided me with information that the company Startuppop.com has monthly start up events in which companies pitch their ideas in front of investors. This company has reached success by being able to use Periscope to reach a wider audience.
  • Recruiters – The NYC recruitment firm HR search partners has been successful by using this social media platform. By hosting a bi-weekly show to offer advice to people seeking employment that is also uploaded to YouTube.
  • Reporters / Journalist – Can use this platform to share industry news, and Periscope allows for any journalist or reporters to break that news instantly before anybody else can write about it. People watching your live feed can comment and engage with each other and you during the live stream.
  • Entrepreneurs – In any field can use this platform to make it in whatever they are trying to accomplish. For example many actors, actresses, singers, etc use this platform to connect with new fans, gain a following, and get people interested in who they are and what they do.
  • Teenagers – Use this app for FUN!

If you are branding yourself or building a brand, Periscope is the way to get it noticed universally by people everywhere. Many companies have been a proven concept that this channel works.

 

http://www.businessnewsdaily.com/8287-periscope-for-business.html